E-commerce sites in Colombia offer various payment methods to allow all people to make these types of transactions. Once your bank account is opened, you need to choose a payment platform, all©used by virtual stores, so that both the customer and the company can make transactions safely. In addition, if you wish, you can register your online store with the Colombian Chamber of Commerce (CCCE), a private entity whose purpose is to educate, disseminate and promote e-commerce in Colombia, which will allow you to obtain additional benefits in this sector. To create your virtual store, you need a domain and hosting. Here you have two options to do it yourself or rent it. If you do, you`ll be cheaper, but you`ll need more time to learn. If you hire, it will cost you more money, but everything will be easier. According to the Chamber of Ecommerce, e-commerce recorded $27 billion in revenue in 2020. This figure, higher than the $21 billion sold in 2019, is explained by the exodus to the digital aircraft that companies have experienced due to the arrival of the pandemic. Despite this growth, a business must meet certain legal parameters to operate, which we explain below.
Germán Flórez, director of Sergio Arboleda`s digital master`s program and president of the Colombian Legal Tech Association, said that companies must comply with the provisions of the Consumer Code. “Law 1480 of 2011 states that all e-commerce must apply Article 50, which speaks to the responsibilities of Internet service providers.” Finally, once it`s up and running, part of creating an online store in Colombia is about promoting it and reaching the target audience. This through marketing campaigns or blogs that are considered the most appropriate for the case. For more information on the legal aspects, the trader should contact a specialist in legal matters. “For example, there are people who sell clothes on Facebook pages that are not regulated. Traders must have a single tax register and take VAT into account. The lawyer also explained that registering with the Chamber of Commerce as a legal entity allows entrepreneurs to protect their business assets. It is the registration of the company, the registration in the commercial register. This is a necessary procedure for any person or entrepreneur. If you are interested in starting a business in Colombia and would like help to complete this process without complications or setbacks, our team of legal experts in Colombia can help. Contact us to find out how we can advise you to start a business in Colombia. Now that we have seen the fundamental role of e-commerce in Colombia, we would like to tell you how to create an online store in the country and what are the different requirements and processes to consider. In addition to these requirements, the entrepreneur or investor must open a bank account suitable for the type of business you want to start (virtual store).
One of the most important points to consider is the protection of consumer data from e-commerce platforms. Andrés Forero Medina, founding partner of Forero Medina & Abogados Asociados, said that the protection of personal data under Law 1581 of 2012 obliges traders to comply with legal obligations regarding the privacy of individuals. Within the Colombian nation, they work very well in addition to existing banks, PayU, ACH PSE and PayPal, among others, that you can include in your virtual store so as not to lose customers for this reason. Finally, you need to open a business bank account to complete the process and start your business in Colombia. There are many different banks in Colombia, and each offers different benefits and agreements for corporate accounts. It is also necessary to remember that all the legal elements of a business are important and essential for a business to start under the law. With this in mind, you need to go to your preferred bank with the company registration documents and apply to open a bank account.
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